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2011年8月26日 星期五

[新聞幕後]為何在東南亞的賽事都是Yonex-Sunrise聯名贊助?

 之前我好像在『羽球共和國』或『批踢踢實業坊』介紹過日本 Yonex 公司成長的過程, 雖然他們現在已經是全球最大的羽球運動用品廠商, 但是以他們公司經營的人力及能力也無法在全球各國開設分公司. 他們當初在拓展業務時, 把東南亞市場的代理權交給 SUNRISE & CO. PTE LTD., 這家目前位於新加坡的公司, 它負責的區域從香港印度的東南亞區域, 中間自然包括馬來西亞, 印尼, 新加坡, 汶萊, 泰國及印度等國家.

 前一陣子剛好看到日本 Yonex 公布他們去年度(2010年4月~2011年3月)的財務報表, 第七頁有一張圖顯示 Yonex 公司經營的結構及物流的方式(見下圖).


 当社就是日本Yonex公司, 它在全世界只在美國, 加拿大, 英國, 德國, 中國, 香港及台灣設有子公司, 甚至也只有台灣子公司是 Yonex 在日本以外唯一有負責製造的公司, 而香港的 Yonex Sports Hong Kong Ltd. 則是和他人合資在1988年成立的, 但是持股比例未達日本會計法中必須將業績合併計算的標準, 所以它是"非連結子會社".

 可能有網友會有疑問: 明明 Yonex 就有大陸生產的商品, 為什麼在財務報表上卻沒有顯示? 個人推測在大陸生產 Yonex 品牌商品可能是透過 OEM 的方式, 委託特定的廠商生產, 卻是貼上 Yonex 的品牌銷售. 就像美國蘋果公司設計好 iPhone, iPad, iPod等商品, 卻委託由台灣的鴻海-富士康集團生產一樣, 鴻海-富士康是另一家獨立的公司, 並不是美國蘋果公司旗下的子公司, 在會計帳上不必列入.

 而且在上面這張圖中, 有個獨立的"海外代理店", 那個可能就是暗指 SUNRISE & CO. PTE LTD. 它扮演著與東南亞各國代理經銷商之間的橋樑, 它幫 Yonex 去估算負責區域内國家所需要的產品數量及銷售的工作. 根據 SUNRISE & CO. PTE LTD.在新加坡的商業登記, 它不僅只代理 Yonex 的羽球運動產品, 同時也代理日本另一家球類運動廠商Mikasa Sports--全世界排球運動的主要供應商.

 因此以往在香港, 馬來西亞及印度等地由 Yonex 掛名贊助的比賽, 同時也會放上 Sunrise, 因為它是幕後推動的手. Sunrise 的商標也會出現在這些賽事的宣傳品上, 請看2009年 Yonex-Sunrise Malaysia Open 2009的宣傳手冊(見下圖).


圖片引自 ritcTze - "[ 异想世界 ]"

 這也是為什麼在世錦賽期間, 有印度人在 Yonex 的 Facebook 或 Twitter(記不真確)上留言抱怨, Yonex 沒有在印度開公司直接銷售他們的產品!!

 SUNRISE & CO. PTE LTD.是一家行事低調的私人企業, PTE 就是 Private, 在新加坡的民營企業都是用PTE來標明, 以與政府的公營事業做區別. 它們幾乎沒有網站, 只有一個用微軟 Exchange 架設的公司電子郵件伺服器的網站 http://www.risesun.com.sg.

1 則留言:

  1. 謝謝這項訊息
    之前有稍微查過yonex-sunrise
    不過沒啥查到什麼....

    回覆刪除

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