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2011年8月12日 星期五

[答客問]選手的球衣都是廠商特製的嗎?!

張大頭 提到...

Kevin CORDON和他的教練,穿著打扮都很優雅時尚(尤其是教練,哈)。
今天CORDON的藍橫線球衣也很好看。想請教:這些選手的球衣都是廠商特製嗎?還是穿該廠商一般販賣的球衣呢?




 瓜地馬拉選手凱文.戈兒東在本屆世錦賽表現出色, 現在連他穿的球衣都有網友有興趣了!(笑) 關於選手穿的球衣是否都是廠商特製的問題, 應該是說要看選手的等級及參加比賽的層級. 如果只是一般各國主辦的國際公開賽, 贊助廠商不會特別為選手設計服裝, 但若是像世界羽聯主辦的比賽, 如蘇迪曼盃, 湯尤盃, 世錦賽等, 一定會有多國電視台購買轉播權的比賽, 廠商就會多花點心思.

 例如本屆世錦賽, 中國隊的贊助廠商李寧公司不就是專門為他們設計生產一批隊服, 同時作為上台領獎時的服裝. 到現在我都還搞不清楚, 那衣服的顏色是螢光, 還是螢光?!

 至於凱文.戈兒東穿的這款球衣--細橫條紋的球衣, 其實在青島蘇迪曼盃時, 看過不少由Yonex贊助的國家選手穿過同樣的設計, 只是不同顏色. 同樣由Yonex贊助的英國及美國隊選手也是穿著同樣設計, 不同顏色的球衣, 他們穿的球衣胸口都有個小口袋呢!!


鄭韶婕身上穿的這一款就是Yonex為中華隊國手特製的球衣.

 中華隊也是穿著一款市面上還沒有看到的球衣, 領口設計成半圓立領. Yonex 每年(?)都會幫國家代表隊設計不同款式的球衣, 北京奧運時女生服裝是削肩的短裙連身裝. 一般人也可以購得, 但是只有特定店家銷售.

 而贊助韓國隊的 Victor 也會為他們設計不同的隊服,

 所以結論是選手穿的球衣的確是廠商特製, 只不過這些款式的球衣會不會變成一般市售版, 答案則是不一定了. 因為民眾不見得喜歡這些款式, 廠商必須要考慮到市場的接受程度. 接受贊助的國家隊選手是沒有拒絕的權利, 但是一般民眾有權利選擇自己喜歡的款式及顏色.

 目前丹麥羽球隊的贊助廠商好像是 HEAD, 不過在世錦賽前丹麥羽協宣布他們與Yonex簽下新的贊助合約, 將自2011年9月1日起生效. 新聞稿裡並沒有提及贊助金額, 丹麥羽協表示, 這是他們所簽下的贊助金額最高的合約.

 新聞來源: http://badmintondenmark.com/cms/default.aspx?clubid=3563&m=234942&cmsid=133&pageid=1998

2 則留言:

  1. 謝謝麥經理的回答~
    我還怕自己問的問題太過花絮了,哈...
    我也先上過Yonex的網站看、結果都沒看到這件衣服,才想說該不會是特製的吧? 結果真的是買不到、太遺憾了~~

    回覆刪除
  2. 我也只能就我所知的回答, 我不知道的問題也無法回答.

    Victor贊助的韓國隊球衣在隔一陣子會出現類似的市售版.

    回覆刪除

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