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2009年9月19日 星期六

日本新品牌"薰風"--Kumpoo

緣起: 在中華台北公開賽時, 看到泰國選手文薩背著著一個印著kumpoo字樣的大球袋, 當時就納悶這是什麼牌子?! 怎麼都沒見過. 今天中國大師賽男單準決賽看到文薩擊敗陳金才想起來, 有這個一個品牌, 於是才動心起念在網路上做了一點點的research...寫成以下的小文, 還請各方指教.

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很難想像在21世紀的日本市場, 竟然還會有新的羽球用品製造公司成立, 企圖在Yonex獨霸世界, Gosen, Mizuno分食日本市場的現況下, 殺出一條血路. 即使是這樣的環境, 仍然阻止不了有意革新的日本創業人士.

"薰風(Kumpoo)"羽球製造公司是由大森裕二佐藤充兩個日本人在2001年創立, 當時佐藤充是某家羽球用品公司負責生產製造部門的主管. 他們倆在2000年6月相遇相識, 在2001年到中國考查選定工廠用地及確定技術指導, 在上海的天橋上兩人確定要共同成立公司. 在同年6月設立"薰風", 由佐藤充到中國負責建立生產體系, 大森裕二在日本募集資金, 打通銷售管道.

他們先從生產羽球開始, 公司就設在佐藤充家二樓的一間只有四坪半大的房間裡, 由大森裕二一個人靠著電話來進行推銷. 到了2002年業務擴大, 公司終於搬出佐藤家二樓的房間, 到一間20坪大的辦公室, 日本公司由一人擴充到四人. 他們也在同年創風氣之先, 推出專供訓練用的球拍, 另外生產項目也由羽球擴大到球拍, 球鞋, 球衣等, 慢慢成為一家完整的羽球用品製造商.

他們在2004年推出業界第一支奈米球拍--Powershot Nano. 所謂奈米球拍並不是說整支球拍都採用奈米級碳管製成的碳纖材料, 其實只是採用奈米級粒子的膠著劑而已. 他們在2005年成為業界中第一家採用黑色鵝毛製成的羽球--"Match Point 3000 Black".同時也因為營業額擴大, 也增資到3,100萬日圓, 也將中國的合資工場, 成立"紹興薰風體育用品服飾有限公司".

在2008年, 他們推出第一款採用六角形握把的球拍--Power Shot Nano 2100H, 在2009年7月又推出號稱突破現今球拍甜心區理論的Power Shot Nano 2300H. H是英文六角形"hexagon"的代號.

他們在2009年先是增資到3,900萬日圓, 再簽下泰國男單選手文薩, 文薩在8月份帶著他的新裝備去印度參加世錦賽.所以我們才會在8月底的中華台北羽球公開賽及現在的中國大師賽看到他拿著網中印著"K"字樣的球拍...





參考資料:
http://www.kumpoo.jp/company/enkaku.html
http://www.kumpoo.com/company/history.html
http://www.kumpoo.com/player/index.html

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