以麥經理的運動趣味為主, 讀書心得及嗜好收藏為輔.... 建議瀏覽視窗寬度 1024 pixel

2013年2月27日 星期三

[新聞]愛迪達在倫奧後積極進軍羽球運動, 推出全套用品產品

 在美國運動品牌 Nike 崛起之前, 德國的 adidas (愛迪達)及 Puma 是全球最大的兩家運動品牌公司, 而 Nike 藉著簽約美國職籃球星麥可.喬登(Michael Jordan)及一些具備潛力的運動明星, 使得 Nike 從日本亞瑟士(鬼塚虎)田徑選手鞋的經銷商一躍而成為世界數一數二的運動用品廠商。

 德國的 adidas 在擊敗兄弟公司 Puma 之後, 顯得意氣風發, 沒想到美國的 Nike 就在他的眼皮底下成長茁壯, 而且公司內部對於產品開發意見分歧, 直到近期才重新釐清產品及品牌的走向, adidas 有兩個著名的商標, 1972~1991年採用下面左邊的水藍色三葉草商標, 1991年才推出由三條斜紋構成的三角形商標, 這個商標的來源是取自愛迪達著名的三條紋設計在鞋子兩側形成的樣子, 也象徵不斷向更高的山峰挑戰。


 如今, 愛迪達稱三葉草商標為 Original, 把它放在時尚及休閒服飾上, 而把右邊的三角山商標放在專業競賽性商品。

 愛迪達公司在 2012 年 8 月成立 SPORTART 3 子公司, 專門負責拳擊, 武術及羽球三個運動項目的用品, 服飾的銷售, 或是因為他們在日本的子公司爭取到潮田玲子及池田信太郎的贊助合約後, 公司在討論之後決定投入羽球運動, 而且他們以設立子公司的方式來減輕風險。

 他們在2012年12月 2 日開設 adidas Badminton  Facebook 粉絲專頁, 陸續公布各類相關商品, 包括握把布, 球鞋, 球衣, 羽球及球拍.

 球拍依特性分成四個系列 -- adipower, adizero, precision 及 smart,而每個系列都有專業級的球拍,









 之前日本愛迪達為潮田玲子與池田信太郎推出 BD Feather系列, 這一次則是推出 BT Feather 系列, 下面這款藍紅兩色就是 BT Feather 系列.





 Adidas 也推出多款新的球衣設計, 可以參考 adidas Badminton 在 Facebook 的粉絲團專頁




 既然在要推動羽球運動, 自然會有羽球, adidas 的羽球為 G-COMPETITION, 同時也有塑膠球, 它強調是在英國生產, 跟 Yonex Mavis 370 很像。




 目前全世界只有在日本東京及德國慕尼黑有產品展示間, 他們計劃在日本福岡, 韓國首爾, 印度德里, 黎巴嫩貝魯特, 德國科隆等三個城市, 丹麥的歐登塞, 英國伯明罕, 美國加州波莫納等地進行全球展示, 在下週全英公開賽開打前, adidas 將在伯明罕舉行展示會。


日本愛迪達展示間



SportArt 3 在德國慕尼黑的展示間.

 可參考之前的文章 [服裝]愛迪達贊助日本混雙的服裝款式介紹

1 則留言:

熱門文章

標籤

china (2451) Chinese Taipei (1624) Korea (1560) japan (1535) Malaysia (1488) Indonesia (1462) badminton (1221) Denmark (1037) Thailand (927) India (710) Super Series (605) Hong Kong (586) BWF (546) Germany (452) Grand Prix Gold (440) Super Series Premier (425) Taiwan (361) Live Stream (291) Singapore (281) London Olympic (253) England (244) World Championships (236) Lin Dan (199) Thomas Cup (196) Vietnam (189) Asia (187) Uber Cup (181) Russia (164) Super Series Finals (141) Spain (140) Sudirman Cup (124) All England (117) Indonesia Open (114) China Masters (112) London (109) Video (107) Canada (106) Lee Chong-Wei (106) Netherlands (104) Hong Kong Open (99) China Open (97) World Junior Championships (91) French Open (89) USA (89) Singapore Open (87) Grand Prix (82) France (81) Europe (74) Macau (74) Badmintonworld.tv (73) Qingdao (69) Badminton Asia Championship (68) Poland (68) UK (68) International Challenge (66) Yonex Open (66) Australia (64) Wuhan (64) Malaysia Open (63) Yonex (60) India Open (59) US Open (58) Swiss Open (57) Maybank Malaysia Open (56) Macau Open (53) Australia Open (51) German Open (51) Axiata Cup (45) Korea Open (45) Scotland (45) Taufik Hidayat (45) Canada Open (44) Djarum (44) Thailand Open (43) u-19 (43) Lee Chong Wei (41) All England Open (39) Youth (39) T-Shirt (38) Yonex Open Japan 2012 (38) Denmark Open (36) Victor Korea Open (36) Ireland (35) Peter Gade (32) Osaka (31) Olympic (29) Reiko Shioda (28) Sweden (27) rules (27) KARA (25) Lee Yong Dae (25) Universiade (25) Yonex Denmark Open 2012 (25) Shenzhen (24) BAM (23) SCG (23) Yonex Open Chinese Taipei 2012 (23) Yonex-Sunrise (23) Bulgaria (22) BCA Indonesia Open (21) YouTube (21) New Zealand (20) photo (20) FISU (19) Fu Haifeng (19) Li Xue Rui (19) Music (19) Philippines (19) Cai Yun (18) Dubai (18) GB (18) Bitburger Open (17) Championship (17) China Badminton League (16) Swiss (16) Tai Tzu Yin (16) Wang Xin (16) Yonex Denmark Open 2013 (16) Live (15) Wang Lin (15) 羽球 (15) Chen Long (14) Finland (14) Mexico (14) World Senior Championships (14) Yonex Open Japan 2013 (14) 讀書心得 (14) Czech (13) New Zealand Open (13) Rio Olympic (13) SEA Games (13) Shuttle Time (13) Super Series Masters Final (13) Varity Show (13) Badminton World Magazine (12) Bimantara Cup (12) Jin Chen (12) PBSI (12) Turkey (12) 2011 (11) Djarum League (11) Music Video (11) Reiko Shiota (11) Shintaro Ikada (11) Wang Yihan (11) adidas (11) CCTV-5 (10) Japan Open (10) Swissland (10) Youth Olympic Games (10) 2012 (9) Bao Chunlai (9) Norway (9) Poll (9) Ranking (9) Vietnam Open (9) Yonex Open Chinese Taipei 2013 (9) Asia Youth Championships (8) BAC (8) International Series (8) Samsung (8) SoliBad (8) Switzerland (8) Yonex German Open (8) Yonex Open Japan (8) league (8) 酒光與杯影 (8) Draw (7) East Asia Games (7) IOC (7) OUE Singapore Open (7) Regulation 19.2 (7) South Africa (7) Super League (7) Taipei (7) Victor (7) Apple (6) Brazil (6) European Championships (6) Games (6) India Badminton League (6) KLRC (6) Li-Ning (6) OSIM (6) Portugal (6) Syed Modi International (6) Victor Sports (6) X-trm (6) bankaltim (6) BKA (5) Badminton Asia Junior Championships (5) Badminton Nippon League (5) Chinese (5) Dutch Open (5) Game Wear (5) Gwangju (5) Hwasun Open (5) International Olympic Committee (5) OCBC (5) Proton Malaysia Open (5) Ranking circuit (5) SCG Thailand Open (5) SNSD (5) UNISYS (5) Viktor Axelsen (5) Wang Shixian (5) Yonex Open Chinese Taipei 2014 (5) Yonex Open Chinese Taipei 2015 (5) Yonex Open Japan 2015 (5) computer (5) doping (5) paris (5) 網路電視 (5) 2010 (4) Asia Games (4) Austria (4) Badminton Europe (4) Cheng Shao Chieh (4) Chinee Taipei (4) Ciputra (4) France Open (4) Instant Review System (4) Italy (4) Kanji (4) LLee Chong-Wei (4) Panasonic (4) Renesas (4) Sho Sasaki (4) Sri Lanka (4) Steve Jobs (4) badminon (4) 2NE1 (3) America (3) Asia Young Championships (3) Badminton Asia Confederation (3) Beijng Olympic (3) Bonny (3) CCTV (3) Campus Note (3) Copenhagen Masters (3) Daekyo (3) Duabi (3) Entry (3) Germany Open (3) Google (3) Iceland (3) Indonesia Masters (3) Israel (3) JOC (3) Japanese (3) Jim Croce (3) Kokuyo (3) Korea Masters (3) Li Ning (3) Malaysia Masters (3) Michelle Li (3) PG (3) Peru (3) Proxy (3) Saina Nehwal (3) Skirt (3) Suhandinata Cup (3) Syndey (3) US (3) Variety Show (3) WADA (3) Welsh International (3) Wenlock and Mandeville (3) Yonex Open Japan 2014 (3) Zhou Mi (3) software (3) 2009 (2) 2013 (2) 4 Wangs (2) Africa (2) Books (2) Cat (2) Chinese Taipei China (2) Choi Ho Jin (2) Cuba (2) Dennis DeYoung (2) Dominicana (2) Eurosport (2) Finland Open (2) Game-fixing (2) Grnad Prix Gold (2) Health (2) Holand (2) Jakarta (2) Jeonju (2) Kento Momota (2) Koea (2) Laureus Awards (2) Lu Lan (2) Maybank (2) MetLife (2) NeXT (2) Network (2) Nintendo (2) Open (2) Osaka International Challenge (2) PPeter Gade (2) Play Station (2) Polish Open (2) Red Bull (2) Rule (2) Scottish Championships (2) Skycity (2) Sony (2) Styx (2) TV (2) Table Tennis (2) Tine Rasmussen (2) TotalSports (2) Tournamentsoftware.com (2) Video Clip (2) Wales (2) Wilson (2) Wrestling (2) Xbox (2) Yonex Denmark Open 2015 (2) Yonex Open Chinese Taipei 2016 (2) adult video actress (2) mizuno (2) 2014 (1) 2PM (1) ADAMS (1) AFP (1) AKB48 (1) AMD (1) AZIO (1) Abu Dhabi (1) AdSense (1) After School (1) Ajinomoto (1) April Fool (1) Arsene Lupin (1) Atjems Olympic (1) Austrlia (1) Badminon Photo (1) Badminton Europe Confederation (1) BadmintonPhoto (1) Badmintonworldtv (1) Badzine (1) Beast (1) Belgian (1) Belgium (1) Brown Eyed Girls (1) Bulgari (1) CJin Chen (1) CNBlue (1) Candra Wijaya (1) Celtic (1) Changzhou (1) Charity Auction (1) Chia (1) China Maters (1) Chinese Culture (1) Chinese Taaipei (1) Chinese Taiepi (1) Chinese Taipe (1) Chinese Taipei Grand Prix (1) Chinese Taiwan (1) Christmas (1) Cina (1) Citroen (1) Cold (1) Cryptobranchoidea (1) Culture (1) Davichi (1) Denmark Japan (1) Desert Moon (1) Double Happiness (1) Doubles (1) Drama (1) Dress Code (1) Dybai (1) EA Games (1) ESL (1) Echo (1) England Denmark (1) England Premier League (1) Eriko Hirose (1) FFBaD (1) FIBA (1) Facebook (1) Fed (1) Fencing (1) Firefox (1) Flypower (1) French (1) Fu Mingtian (1) Future Series (1) GD Sports (1) German Junior (1) Getty Images (1) Girls Generation (1) Girls' Generation (1) Gold (1) Gosen (1) Granular (1) Great Britian (1) Greek (1) Guangzhou (1) Gudang Garam (1) Hanoi (1) Hera (1) Hokuto (1) Hong Kong Open England (1) Hong Kongk (1) Howard Bach (1) Hye In CHOI (1) IEC (1) ISF (1) Incheon 2014 Asia Games (1) Indexed Tag (1) Indi (1) India Olympic Association (1) Indonesia India (1) Indonesia Malaysia (1) Indonesia Thailand (1) Indonnesia (1) International Challengel (1) Iran (1) Itlay (1) J SPORTS (1) Jamaica (1) Japan Osaka (1) Japn (1) Japna (1) Ji Wook KANG (1) Jordan (1) Julia Pei Xian Wong (1) Kason (1) Kenya (1) KeyHoleTV (1) Koera (1) Koorea (1) Kora (1) Korea Japan (1) Korea Junior Open (1) Kretek (1) Kumpoo (1) LCD (1) LG (1) Liuzhou (1) Live Strea (1) Live Stream. Japan (1) Live Strream (1) Londo (1) London Grand Prix Gold (1) London Open (1) Lonely (1) Looi Suk (1) Lupin (1) MOD (1) Macaau (1) Madame Tussauds (1) Malayais (1) Malaysia Open Malaysia (1) Masters (1) Maxis (1) Microsoft (1) Misaki Matsutomo (1) Mister (1) Miyuki Maeda (1) Mizuki Fujii (1) Movie (1) Music Station (1) NBA (1) NEC (1) NTT EAST (1) Names (1) Nanjing 2014 (1) Narcissus (1) National Sports Games (1) Netherlandss (1) New Zealand Opan (1) News (1) Nozomi Okuhara (1) Nuclear Crisis (1) Optimus (1) Oversea Chinese (1) P.S.男 (1) P.V. Sindhu (1) P2P (1) Pan Am (1) Pi Hongyan (1) Pixar (1) Player of the Year (1) Pretty Girl (1) Price (1) Procter and Gamble (1) Protech (1) Proton Holding (1) Pullela Gopichand (1) Purple League (1) QQ (1) Qualcomm (1) Rainbow (1) Ratchanok Im (1) Ratchanok Intanon (1) Reika Kakiiwa (1) Republic of China (1) Russia Open (1) S1 (1) SEA gmaes (1) SGC (1) Sampoerna (1) Sangmu (1) Sanyo (1) SiStar19 (1) Sina (1) Sinagpore (1) Sinapore (1) Singapore Japan (1) Singpore (1) Strong Heart (1) Suddirman Cup (1) Sudirman (1) Sudirrman Cup (1) Sung Han Kook (1) Sung Ji Hyun (1) Sunrise (1) Super Series Chinese Taipei (1) Super Series Finalsl (1) TVCM (1) Tago Kenichi (1) Tailandd (1) Taiwna (1) Technology (1) Thailand Hong Kong (1) Tina Baun (1) Tokyo (1) Tomorrow FU (1) Tonami (1) Tony Gunawan (1) U15 (1) U17 (1) USA Open (1) United Arab Emirates (1) Uno (1) Videoland (1) Vietnam. (1) Vietnamm (1) Wanna (1) Webzine (1) William Smith Clark (1) Wuhan. (1) Xinhua News (1) YG (1) YG Entertainment (1) Yonex Denmark Open 2016 (1) Yonex Open Japan 2011 (1) Yonex Open Japan 2014. Japan (1) Yonex Open Japan 2016 (1) Young (1) Zeus (1) badmintonworld.tv Super Series Finals (1) baseball (1) basketball (1) central bank (1) club (1) dminton (1) e.nopi (1) f(x) (1) football (1) gambling (1) hina (1) honey (1) iPhone (1) japan. Wang Lin (1) jump rope (1) league games (1) mythology (1) pentathlon (1) programme (1) promotion (1) retirement (1) softball (1) string (1) tennis (1) 優客李林 (1) 陸九淵 (1)

總瀏覽量

網誌存檔

關於我自己

我的相片
家徒四壁, 唯好讀書!

追蹤者