以麥經理的運動趣味為主, 讀書心得及嗜好收藏為輔.... 建議瀏覽視窗寬度 1024 pixel

2013年2月27日 星期三

[新聞]愛迪達在倫奧後積極進軍羽球運動, 推出全套用品產品

 在美國運動品牌 Nike 崛起之前, 德國的 adidas (愛迪達)及 Puma 是全球最大的兩家運動品牌公司, 而 Nike 藉著簽約美國職籃球星麥可.喬登(Michael Jordan)及一些具備潛力的運動明星, 使得 Nike 從日本亞瑟士(鬼塚虎)田徑選手鞋的經銷商一躍而成為世界數一數二的運動用品廠商。

 德國的 adidas 在擊敗兄弟公司 Puma 之後, 顯得意氣風發, 沒想到美國的 Nike 就在他的眼皮底下成長茁壯, 而且公司內部對於產品開發意見分歧, 直到近期才重新釐清產品及品牌的走向, adidas 有兩個著名的商標, 1972~1991年採用下面左邊的水藍色三葉草商標, 1991年才推出由三條斜紋構成的三角形商標, 這個商標的來源是取自愛迪達著名的三條紋設計在鞋子兩側形成的樣子, 也象徵不斷向更高的山峰挑戰。


 如今, 愛迪達稱三葉草商標為 Original, 把它放在時尚及休閒服飾上, 而把右邊的三角山商標放在專業競賽性商品。

 愛迪達公司在 2012 年 8 月成立 SPORTART 3 子公司, 專門負責拳擊, 武術及羽球三個運動項目的用品, 服飾的銷售, 或是因為他們在日本的子公司爭取到潮田玲子及池田信太郎的贊助合約後, 公司在討論之後決定投入羽球運動, 而且他們以設立子公司的方式來減輕風險。

 他們在2012年12月 2 日開設 adidas Badminton  Facebook 粉絲專頁, 陸續公布各類相關商品, 包括握把布, 球鞋, 球衣, 羽球及球拍.

 球拍依特性分成四個系列 -- adipower, adizero, precision 及 smart,而每個系列都有專業級的球拍,









 之前日本愛迪達為潮田玲子與池田信太郎推出 BD Feather系列, 這一次則是推出 BT Feather 系列, 下面這款藍紅兩色就是 BT Feather 系列.





 Adidas 也推出多款新的球衣設計, 可以參考 adidas Badminton 在 Facebook 的粉絲團專頁




 既然在要推動羽球運動, 自然會有羽球, adidas 的羽球為 G-COMPETITION, 同時也有塑膠球, 它強調是在英國生產, 跟 Yonex Mavis 370 很像。




 目前全世界只有在日本東京及德國慕尼黑有產品展示間, 他們計劃在日本福岡, 韓國首爾, 印度德里, 黎巴嫩貝魯特, 德國科隆等三個城市, 丹麥的歐登塞, 英國伯明罕, 美國加州波莫納等地進行全球展示, 在下週全英公開賽開打前, adidas 將在伯明罕舉行展示會。


日本愛迪達展示間



SportArt 3 在德國慕尼黑的展示間.

 可參考之前的文章 [服裝]愛迪達贊助日本混雙的服裝款式介紹

1 則留言:

熱門文章

標籤

china (3090) Chinese Taipei (2263) japan (2179) Korea (2095) Indonesia (2046) Malaysia (1988) Denmark (1475) Thailand (1472) badminton (1222) India (1129) Hong Kong (880) Super Series (651) BWF (584) Germany (545) Live Stream (527) Grand Prix Gold (463) Super Series Premier (449) England (375) Taiwan (361) Singapore (302) Spain (275) London Olympic (253) World Championships (245) Russia (230) Thomas Cup (226) Uber Cup (210) Vietnam (207) Lin Dan (199) Asia (187) Canada (178) France (159) Super Series Finals (153) USA (152) Netherlands (149) Sudirman Cup (147) Indonesia Open (129) Super 500 (123) Super 750 (120) All England (117) China Masters (117) French Open (114) Hong Kong Open (113) London (109) Video (108) Lee Chong-Wei (106) China Open (105) Singapore Open (102) World Junior Championships (95) Super 1000 (92) Australia (91) Badminton Asia Championship (91) Malaysia Open (88) Grand Prix (84) Super 300 (80) Denmark Open (78) Macau (77) Badmintonworld.tv (75) Europe (74) Qingdao (69) Poland (68) UK (68) Swiss Open (67) International Challenge (66) Macau Open (66) Yonex Open (66) Scotland (65) US Open (65) India Open (64) Wuhan (64) German Open (61) HSBC World Tour (61) Yonex (61) Bulgaria (59) Korea Open (58) Maybank Malaysia Open (56) Victor Korea Open (52) Australia Open (51) All England Open (50) Djarum (47) Canada Open (46) Axiata Cup (45) BWF World Tour Finals (45) Taufik Hidayat (45) Thailand Open (43) u-19 (43) Lee Chong Wei (41) Youth (39) T-Shirt (38) Yonex Open Japan 2012 (38) Ireland (36) BWF World Championship (35) rules (35) Dubai (33) Peter Gade (32) Osaka (31) Olympic (29) Reiko Shioda (28) Universiade (28) New Zealand Open (27) Sweden (27) BCA Indonesia Open (25) Daihatsu Yonex Japan Open (25) KARA (25) Lee Yong Dae (25) Yonex Denmark Open 2012 (25) Shenzhen (24) BAM (23) Fuzhou China Open (23) SCG (23) Yonex Open Chinese Taipei 2012 (23) Yonex-Sunrise (23) Yonex-Sunrise Hong Kong Open (23) New Zealand (22) Bitburger Open (21) Yonex All England Open (21) YouTube (21) Japan Open (20) photo (20) FISU (19) Fu Haifeng (19) Li Xue Rui (19) Music (19) Philippines (19) Cai Yun (18) GB (18) Toyota Thailand Open (18) Yonex German Open (18) Championship (17) Daihatsu Indonesia Masters (17) Perodua Malaysia Masters (17) China Badminton League (16) Swiss (16) Switzerland (16) Tai Tzu Yin (16) Wang Xin (16) Yonex Denmark Open 2013 (16) Finland (15) Live (15) Wang Lin (15) 羽球 (15) Chen Long (14) Mexico (14) Victor China Open (14) World Senior Championships (14) Yonex Open Japan 2013 (14) 讀書心得 (14) Asian Games (13) Czech (13) Rio Olympic (13) SEA Games (13) Shuttle Time (13) Super Series Masters Final (13) Turkey (13) Varity Show (13) Badminton World Magazine (12) Bimantara Cup (12) Blibli Indonesia Open (12) Jin Chen (12) PBSI (12) . Yonex All England Open (11) 2011 (11) Australian Open (11) BWF World Tour (11) Djarum League (11) HSBC (11) Malaysia Masters (11) Music Video (11) Reiko Shiota (11) Shintaro Ikada (11) Wang Yihan (11) adidas (11) CCTV-5 (10) HSBC BWF World Tour (10) Indonesia Masters (10) OUE Singapore Open (10) Ranking (10) Swissland (10) Syed Modi International (10) Victor China Open 2019 (10) Youth Olympic Games (10) 2012 (9) Bao Chunlai (9) France Open (9) Norway (9) Poll (9) Vietnam Open (9) Yonex Open Chinese Taipei 2013 (9) Asia Youth Championships (8) BAC (8) International Series (8) Samsung (8) SoliBad (8) Victor Sports (8) Yonex Open Japan (8) league (8) 酒光與杯影 (8) BKA (7) Badminton Asia Junior Championships (7) Barcelona Spain Masters (7) Brazil (7) Draw (7) Dutch Open (7) East Asia Games (7) European Championships (7) IOC (7) Regulation 19.2 (7) SCG Thailand Open (7) South Africa (7) Super League (7) Taipei (7) Thailand Masters (7) Victor (7) Apple (6) Games (6) Gwangju Korea Masters (6) India Badminton League (6) KLRC (6) Li-Ning (6) OSIM (6) Portugal (6) Sri Lanka (6) X-trm (6) Yonex-Sunrise India Open (6) bankaltim (6) doping (6) Badminton Nippon League (5) Chinese (5) Game Wear (5) Gwangju (5) Hwasun Open (5) International Olympic Committee (5) Korea Masters (5) OCBC (5) Proton Malaysia Open (5) Ranking circuit (5) SNSD (5) UNISYS (5) Viktor Axelsen (5) Wang Shixian (5) Yonex Open Chinese Taipei 2014 (5) Yonex Open Chinese Taipei 2015 (5) Yonex Open Chinese Taipei 2017 (5) Yonex Open Japan 2015 (5) computer (5) paris (5) 網路電視 (5) 2010 (4) Asia Games (4) Austria (4) Badminton Europe (4) Cheng Shao Chieh (4) Chinee Taipei (4) Ciputra (4) Instant Review System (4) Italy (4) Kanji (4) Kento Momota (4) LLee Chong-Wei (4) PRINCESS SIRIVANNAVARI (4) Panasonic (4) Renesas (4) Sho Sasaki (4) Spain Masters (4) Steve Jobs (4) Yonex Open Chinese Taipei 2019 (4) badminon (4) 2NE1 (3) America (3) Asia Young Championships (3) Badminton Asia Confederation (3) Beijng Olympic (3) Bonny (3) CCTV (3) Campus Note (3) Copenhagen Masters (3) Daekyo (3) Duabi (3) Entry (3) Germany Open (3) Google (3) Iceland (3) Israel (3) JOC (3) Japanese (3) Jim Croce (3) Kokuyo (3) Li Ning (3) Michelle Li (3) Nozomi Okuhara (3) Open (3) PG (3) Peru (3) Proxy (3) Saina Nehwal (3) Skirt (3) Suhandinata Cup (3) Super 100 (3) Syndey (3) TV Guide (3) Tokyo Olympics (3) Toyata Thailand Open (3) US (3) Variety Show (3) WADA (3) Welsh International (3) Wenlock and Mandeville (3) Yonex Open Japan 2014 (3) Yonex US Open (3) Zhou Mi (3) software (3) 2009 (2) 2013 (2) 4 Wangs (2) Africa (2) Belgium (2) Books (2) Bugaria (2) Cat (2) Chinese Taipei China (2) Choi Ho Jin (2) Cuba (2) Dennis DeYoung (2) Dominicana (2) Eurosport (2) Finland Open (2) Game-fixing (2) Grnad Prix Gold (2) Health (2) Holand (2) Jakarta (2) Japn (2) Jeonju (2) Koea (2) Laureus Awards (2) Lu Lan (2) Maybank (2) MetLife (2) NeXT (2) Network (2) Nintendo (2) Osaka International Challenge (2) PPeter Gade (2) Play Station (2) Polish Open (2) Red Bull (2) Rule (2) Scottish Championships (2) Sinapore (2) Skycity (2) Sony (2) Styx (2) Super 500 (2) TV (2) Table Tennis (2) Tine Rasmussen (2) TotalSports (2) Tournamentsoftware.com (2) Video Clip (2) Wales (2) Wilson (2) World Championship (2) World Tour (2) Wrestling (2) Xbox (2) Yonex Denmark Open 2015 (2) Yonex Open Chinese Taipei 2016 (2) Yonex Thailand Open (2) adult video actress (2) mizuno (2) . Thailand (1) 2014 (1) 2PM (1) ADAMS (1) AFP (1) AKB48 (1) AMD (1) AZIO (1) Abu Dhabi (1) AdSense (1) After School (1) AirBadminton (1) AirShuttle (1) Ajinomoto (1) April Fool (1) Arsene Lupin (1) Asia Junior Championship (1) Atjems Olympic (1) Austrlia (1) BWF.TV Badmintonworld.tv (1) Badminon Photo (1) Badminton Asia (1) Badminton Europe Confederation (1) BadmintonPhoto (1) Badmintonworldtv (1) Badzine (1) Beast (1) Belgian (1) Brown Eyed Girls (1) Bulgari (1) CJin Chen (1) CNBlue (1) Candra Wijaya (1) Carolina Marin (1) Celtic (1) Changzhou (1) Charity Auction (1) Chia (1) China Culture (1) China Maters (1) Chines Taipei (1) Chinese Culture (1) Chinese Taaipei (1) Chinese Taiepi (1) Chinese Taipe (1) Chinese Taipei Grand Prix (1) Chinese Taiwan (1) Christmas (1) Cina (1) Citroen (1) Cold (1) Cryptobranchoidea (1) Culture (1) Davichi (1) Denmark Japan (1) Desert Moon (1) Double Happiness (1) Doubles (1) Drama (1) Dress Code (1) Dybai (1) EA Games (1) ESL (1) Echo (1) England Denmark (1) England Premier League (1) Eriko Hirose (1) FFBaD (1) FIBA (1) Facebook (1) Fed (1) Fencing (1) Firefox (1) Flypower (1) French (1) Fu Mingtian (1) Future Series (1) GD Sports (1) German Junior (1) Getty Images (1) Girls Generation (1) Girls' Generation (1) Gold (1) Gosen (1) Grand Prix Series (1) Granular (1) Great Britian (1) Greek (1) Guangzhou (1) Gudang Garam (1) Hanoi (1) Hera (1) Hokuto (1) Hong Kong Open England (1) Hong Kongk (1) Howard Bach (1) Hye In CHOI (1) IEC (1) ISF (1) Incheon 2014 Asia Games (1) Indexed Tag (1) Indi (1) India Olympic Association (1) Indiea (1) Indonesia India (1) Indonesia Malaysia (1) Indonesia Thailand (1) Indonnesia (1) International Challengel (1) Iran (1) Italay (1) Itlay (1) J SPORTS (1) Jamaica (1) Japan Denmark (1) Japan Osaka (1) Japna (1) Ji Wook KANG (1) Jordan (1) Julia Pei Xian Wong (1) Kason (1) Kenya (1) KeyHoleTV (1) Koera (1) Koorea (1) Kora (1) Korea Japan (1) Korea Junior Open (1) Korea Malaysia (1) Kretek (1) Kumpoo (1) LCD (1) LG (1) Liuzhou (1) Live Strea (1) Live Stream. Japan (1) Live Strream (1) Londo (1) London Grand Prix Gold (1) London Open (1) Lonely (1) Looi Suk (1) Lupin (1) MOD (1) Macaau (1) Madame Tussauds (1) Malasyai (1) Malayais (1) Malaysia Open Malaysia (1) Malaysyai (1) Masters (1) Maxis (1) Microsoft (1) Misaki Matsutomo (1) Mister (1) Miyuki Maeda (1) Mizuki Fujii (1) Movie (1) Music Station (1) NBA (1) NEC (1) NTT EAST (1) Names (1) Nanjing 2014 (1) Narcissus (1) National Sports Games (1) National team (1) Netherlandss (1) New Zealand Opan (1) News (1) Nuclear Crisis (1) Optimus (1) Orleans Masters (1) Oversea Chinese (1) P.S.男 (1) P.V. Sindhu (1) P2P (1) Pan Am (1) Pi Hongyan (1) Pixar (1) Player of the Year (1) Pretty Girl (1) Price (1) Procter and Gamble (1) Protech (1) Proton Holding (1) Pullela Gopichand (1) Purple League (1) QQ (1) Qualcomm (1) Rainbow (1) Ratchanok Im (1) Ratchanok Intanon (1) Reika Kakiiwa (1) Republic of China (1) Russia Open (1) S1 (1) S1000 (1) SEA gmaes (1) SGC (1) Sampoerna (1) Sangmu (1) Sanyo (1) Schedule (1) SiStar19 (1) Sina (1) Sinagpore (1) Singapore Japan (1) Singpore (1) Strong Heart (1) Suddirman Cup (1) Sudirman (1) Sudirrman Cup (1) Sung Han Kook (1) Sung Ji Hyun (1) Sunrise (1) Super Series Chinese Taipei (1) Super Series Final (1) Super Series Finalsl (1) Supr 500 (1) TVCM (1) Tago Kenichi (1) Tailandd (1) Taiwna (1) Technology (1) Thailand Hong Kong (1) Tina Baun (1) Tokyo (1) Tomorrow FU (1) Tonami (1) Tony Gunawan (1) U15 (1) U17 (1) USA Open (1) United Arab Emirates (1) Uno (1) VPN (1) Videoland (1) Vietnam. (1) Vietnamm (1) Wanna (1) Webzine (1) William Smith Clark (1) World Tour Final (1) Wuhan. (1) Xinhua News (1) YG (1) YG Entertainment (1) Yonex Denmark Open 2016 (1) Yonex Open Chinese Taipei (1) Yonex Open Chinese Taipei 2018 (1) Yonex Open Chinese Taipei 2020 (1) Yonex Open Japan 2011 (1) Yonex Open Japan 2014. Japan (1) Yonex Open Japan 2016 (1) Yonex-Sunrise India Open (1) Young (1) Zeus (1) badmintonworld.tv Super Series Finals (1) baseball (1) basketball (1) central bank (1) club (1) dminton (1) e.nopi (1) f(x) (1) football (1) gambling (1) great britain (1) hina (1) honey (1) iPhone (1) japan. Wang Lin (1) jump rope (1) league games (1) mythology (1) pentathlon (1) programme (1) promotion (1) retirement (1) softball (1) string (1) tennis (1) 優客李林 (1) 陸九淵 (1)

總網頁瀏覽量

網誌存檔

關於我自己

我的相片
家徒四壁, 唯好讀書!

追蹤者