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2012年5月30日 星期三

[新聞]全球最具市場影響力運動員 中國羽球選手林丹排第39



 運動專業雜誌「SportsPro」29日選出2012年全球50名最具市場行銷影響力的運動員, 世界女子高爾夫球后、台灣女將曾雅妮首度進榜就攻上第10名;美國職業籃球(NBA)紐約尼克隊台灣裔球員林書豪則列在第21名。中國羽球選手林丹則排在第39名, 較去年第33名下滑 6 位.

 根據SportsPro的介紹,這是一本針對企業、財經以及運動贊助商的雜誌,主要讀者群是企業的決策者、研究全球主要運動產業未來發展的資深人才等等。

  這是SportsPro第三年選拔出全球最具市場的50名運動員,不過今年的變動很大,被視為全球職業運動最發達的美國,只有2人擠進前10名,分別是第六名的NBA洛杉磯快艇隊前鋒葛里芬(Blake Griffin)和第九名的職業美式足球聯盟NFL球星提博(Tim Tebow)。

  目前世界女子高爾夫排名第一的曾雅妮,這次首度獲選就擠進前10大,不僅是前10大中唯一的女性選手,也是唯一的亞洲運動員。

  SportsPro認為,曾雅妮的微笑、天份以及對高爾夫球的熱忱,吸引了許多人的注意,也讓大家了解到他們正在目睹一個偉大傳奇的出現。

  SportsPro指出,曾雅妮從2007年轉入美國女子職業高爾夫巡迴賽(LPGA)之後,就掀起一陣旋風,並且成為今年「時代雜誌」全球100大影響力人士之一。曾雅妮目前是台灣的黃金女郎,在高爾夫被列入2016年奧運項目後,將吸引更多人觀賞,也讓曾雅妮有無窮的潛力。

  名列第21的林書豪也是首度入選。SportsPro認為,一名畢業自哈佛大學、又在選秀會上落選的球員,竟然成為麥迪遜花園廣場的明星,這真是太酷了。

  23歲的林書豪可以說是今年全球運動產業最令人讚賞的故事,儘管他因為受傷,出賽場次不多,但運動品牌無法抗拒;富豪汽車(VOLVO)已經率先於3月和林書豪合作,著眼於林書豪在中國大陸的廣大市場。

  28歲的林丹從過去幾年色彩鮮明的火爆小子轉變為更成熟的專業、資深運動員.

  他擁有"全滿貫超級丹"的綽號,因為他贏得2008年北京奧運金牌,四屆世界錦標賽冠軍,三屆亞運會冠軍,兩屆亞錦賽冠軍。然而最近幾個月,他屢屢因傷退賽,使得他與馬來西亞對手李宗偉之間的奧運金牌之爭更顯激烈。

  他在中國也是個具有國家象徵的運動員,中國舉辦羽球超級聯賽,以確保他經常出現在中國各地的賽場上,不過也有傳聞他可能在今年倫敦奧運奪冠後掛拍。

  不過明年在廣州舉辦的世錦賽可能會吸引他繼續打下去,甚至是2014年亞運會,2016年巴西里約的奧運都可能成為他繼續奮鬥的目標,不過全身傷痕累累也可能讓他很快做下決定,無論如何林丹在中國羽壇的地位已經牢不可破。

 新聞來源: http://www.sportspromedia.com/notes_and_insights/50_most_marketable_2012_-_lin_dan
 參考新聞: http://news.rti.org.tw/index_newsContent.aspx?nid=357662&id=1&id2=2

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