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2013年12月25日 星期三

[新聞]美國大都會人壽與世界羽聯簽約,贊助未來四年的超級系列賽

 世界羽聯(BWF)與美國大都會人壽(MetLife)在12月18日簽訂 2014~2017為期四年的超級系列賽冠名贊助合約, 這是超級系列賽繼新加坡按摩健身器材廠商 OSIM 之後, 獲得的第二個冠名贊助合約. OSIM 冠名贊助 2011~13 年的超級系列賽。


 美國大都會人壽自從1985年以來即以知名漫畫角色史努比(Snoopy)為其代言人(可參看大都會人壽日本分公司官網), 而這次大都會人壽與 BWF 簽下冠名贊助合約, 主要是著重於亞洲市場的開發, 在新聞稿中特別提到超級系列賽在許多亞太區域國家舉行, 包括澳洲, 中國, 印度, 印尼, 新加坡, 馬來西亞, 日本, 韓國及最後一站的香港。

而這次代表大都會人壽與 BWF 簽約的是 MetLife 亞洲區總裁 Chris Townsen, 由香港分公司負責發新聞稿. 大都會人壽曾經在台灣經營超過20年, 最後將台灣子公司在2011年 3 月出售給中信金控. 而在香港的大都會人壽也與台灣有關係, 美商大都會人壽在1995年才在香港開設子公司, 後來購併台灣富邦集團與美國花旗銀行在香港開設"香港富邦花旗人壽保險"之後, 規模才變得比較大。

 以往三年裡, OSIM 做為超級系列賽的冠名贊助商, 不僅在新加坡舉辦比賽時, 現場提供多部按摩機供選手使用, 而且也致贈冠軍選手他們的多項產品, 甚至包括價值近10萬台幣的天王椅, 今後冠名贊助商獲得大都會人壽, 不知道他們會贈送冠軍選手什麼樣的獎品? 難道是價值不斐的保單合約嗎?! 答案很快就可以揭曉, 因為 2014 年第一個超級系列賽即將於 1 月 7~12日於韓國首爾舉行, 今年的韓國公開賽已經由超級系列頂級賽(Super Series Premier)降至超級系列賽, 獎金由100萬美元減少至 60 萬美元之前曾一度計劃降至超級系列賽的最低門檻 25 萬美元, 或許是愛面子的韓國羽協拉不下這個面子, 結果總獎金比升級至超級系列頂級賽的 Maybank 盃馬來西亞公開賽的 50 萬美元還多 10 萬。

 2014年的全英, 馬來西亞, 印尼, 中國丹麥五大公開賽將使用左側這個"土豪金"的商標。

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