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2013年8月25日 星期日

[轉載]世錦賽會徽的"前世今生" -- 廣州日報

中國《廣州日報》8 月 11 日 記者 楊敏 實習生 張會玲

 “你知道本屆世錦賽的會徽是什麼意思嗎?” 記者在新聞中心休息室遇到幾名來自馬來西亞與印尼的同行, 他們在打賭, 猜會徽上的紅色“羽毛”到底是什麼. 通過組委會協助, 記者聯繫到會徽的設計者何萌萌, 她解釋, 球托是地球儀, 球冠是火焰與木棉花。

 “在 2011 年廣州羽協前往紐西蘭申辦 2013 年世錦賽之前, 我受到同事委託, 給申辦短片設計一個標誌.” 畢業於中國美院視覺傳達設計系, 目前任職廣東電視臺的何萌萌連夜趕工, 以地球與木棉花為主題, 為短片設計了標誌。“後來同事告訴我, 短片得到世界羽聯理事會成員的讚賞, 廣州也成功申辦世錦賽了, 我也覺得自己完成了任務。”

 事情過去了快半年, 有一天她突然接到同事的電話, 得知廣州世錦賽組委會面向社會公開徵集會徽,“ 我同事說, 既然臨時的設計受到一 致好評, 我應該加以改進向組委會投稿.” 何萌萌此前從沒試過為體育比賽設計會徽. “我已經記不起為了這個會徽修改多少次了, 一開始球托使用的是亞洲地圖, 後來改為世界地圖, 木棉花圖案缺乏動感, 於是我改為形態貼近火焰, 而顏色上則始終堅持用木棉花的大紅和橘紅.” 功夫不負有心人, 組委會最後通知何萌萌, 這個以地球、火焰與木棉花為主體的設計方案勝出. “羽毛球是廣州的市球, 當我站在天河體育館裡, 看到全場都有我設計的會徽, 我感受到那份新廣州人的歸屬感.” 祖籍山東的何萌萌告訴記者。

 新聞網址: http://gzdaily.dayoo.com/html/2013-08/11/content_2350575.htm

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