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2013年8月22日 星期四

[轉載]一次並不完美的危機公關 -- 中國"信息時報"

中國信息時報8 月16日

世羽賽"空調門"演變成"羅生門" 一次並不完美的危機公開

 此次“空調門”一事勢必對多方造成了不利影響。

 特別在前後報導中, 出現不同的官方說法, 更讓這起事件撲朔迷離. 中國羽協昨天坦言, “通過此事, 我們也在總結辦賽過程中出現的一些問題, 尤其在對外宣傳方面, 今後將加強與媒體之間的準確溝通, 建立準確的、行之有效的賽事官方資訊發佈平臺, 避免引起不必要的誤解和臆測。”

 不過, 此次中國羽協作出的最新解釋, 其實也明顯暴露出工作中的不足之處。

 信息時報記者11日當天也在男單決賽現場的天河體育館內, 而記者的親身體會是: 在率先進行的其他四個單項決賽中, 場內溫度並未有明顯變化. 只是在最後的男單決賽中, 才突然感覺到極度悶熱, 而此時全場近萬名觀眾仿佛進入了桑拿房, 悶熱難耐。

 在這種情況下, 為何組委會不能根據當時實際情況, 及時將空調開大, 畢竟現場不僅只有兩名運動員在比賽, 更有近萬觀眾, 這樣悶熱的條件, 誰又能保證無人出現中暑等危急情況?

 此外, 既然發現此前的報導中出現問題, 中國羽協此次的危機公關反應速度卻明顯滯後. 11日的比賽, 12日“不明真相”的組委會工作人員對此事作出回應, 而等到官方定論卻已是15日. 在這期間, 事件已發酵成網路熱點事件, 很多負面影響恐怕已難以消除。

 其實, “空調門”事件已不能改變比賽結果. 而此次空調事件, 林丹和李宗偉一樣, 是在場上揮汗如雨, 很難有直接證據證明他從“空調門”事件中受益多少. 但現在, 不管官方再怎麼解釋, 恐怕還是會有人認為這個冠軍“超級丹”勝之不武。

 一次失敗的危機公關, 註定讓“空調門”成為本次世錦賽的一大敗筆。

 新聞網址: http://informationtimes.dayoo.com/html/2013-08/16/content_2356874.htm

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