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2013年7月22日 星期一

[新聞]中國"王老吉"冠名2013年廣州世錦賽, 完成抽籤


今天下午在廣州海怡半島星河灣酒店進行2013年廣州世界羽球錦標賽抽籤儀式, 冠名贊助商終於出爐, 由廣州王老吉大健康產業公司出線 照片由香港羽球專業攝影師梁家樂(Edwin Leung)提供

 前兩年"王老吉"還來台上市, 在蘋果日報打廣告, 在 7-11 上架, 結果一喝就是青草涼茶的口味, 而且這個"王老吉"涼茶是由在中國擁有"王老吉"這個商標的廣藥集團授權"加多寶"公司根據王老吉傳人--王健儀生產"王老吉"涼茶易開罐飲料, 透過加多寶公司大力促銷及廣告投入, 使得"怕上火, 就喝王老吉"這句廣告台詞朗朗上口, 讓"王老吉"成為中國前十大商標之一, 但是廣藥集團同時使用王老吉這個品牌生產其他產品, 包括綠色利藥包的王老吉涼茶及, 觸怒王健儀, 使得她全力支持加多寶, 之後爆發商標訴訟, 法院在2011年最後將"王老吉"商標擁有權判給廣藥集團, 加多寶於是停止生產王老吉涼茶, 而改為推廣王老吉正宗口味的"加多寶"涼茶. 也就是說現在印著"加多寶"商標涼茶口味跟前幾年的"王老吉"涼茶口味一致, 而現在印著跟幾年前相同商標字樣的"王老吉"涼茶, 但實際的東西卻不一樣。不過經過兩年的市場競爭及淘洗, 加多寶在商業市場上獲勝, 王老吉這次為了透過贊助世錦賽重新打響自己的名號。


羽毛球奧運冠軍張潔雯(左起), 廣州市體育局副局長許建平, 王老吉負責人吳長海與廣州羽協主席關渭貞共同啟動抽籤儀式 照片引自王老吉官網



 比較值得注意的抽籤結果是獲得外卡資格的林丹是否會抽到李宗偉同樣的上半區, 結果林丹是抽到跟諶龍同樣的下半區, 預計將在八強賽碰頭, 而台灣選手周天成雖然也在下半區, 但在諶龍與林丹另外一半的 1/4 區, 許仁豪則是抽到上半區, 他首戰就遇上西蒙.桑托索, 則李宗偉在同一個 1/4 區。

 戴資穎在女單的籤運還不錯, 她可能在八強賽才會遇上頭號種子李雪芮, 而白驍馬將在第二輪遇上第七種子--中國的王適嫻。

 李勝木/蔡佳欣雖然是第13號種子, 但他們將在第三輪遇上頭號種子--韓國的高成炫/李龍大, 而背負重任的馬來西亞男雙"鑽石"組合--陳文宏/古健傑則是二號種子, 他們若不能打進決賽, 就將會被迫拆夥.

 今年世錦賽的設備贊助廠商換成中國的 Li-Ning(李寧), 日本 Yonex 雖然不再是世錦賽贊助商, 但在今天則上傳一段影片到 YouTube, 他們似乎又生產出一支新球拍, 他們找來李宗偉, 陳文宏田兒賢一來進行揮拍測試, 可能又刷新記錄, 今年 8 月 22 日將揭曉。



 明天再來做詳細的籤表解析...

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