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2013年5月28日 星期二

[新聞]中國奇瑞汽車與世界羽聯簽署戰略合作夥伴協議



 吉隆坡 5月 24 日訊 奇瑞汽車週四(23日)在吉隆坡與世界羽聯(BWF)正式簽署合作協議, 成為世界羽聯的戰略合作夥伴暨首要超級系列賽事唯一指定用車提供商。

 奇瑞公司副總經理兼國際公司總經理周必仁(上圖左)在簽約儀式上表示, 奇瑞正處於國際化發展的關鍵階段; 同時, 羽球在全球有廣泛的群眾基礎, 有助於實現奇瑞品牌與全球消費者的良好互動,進一步提昇奇瑞汽車在全球範圍內的知名度和認知度。

 世界羽聯行銷委員會主席奈傑爾(上圖右)表示, 中國一直是世界羽球運動的重要力量, 此次來自中國的汽車品牌成為世界羽聯的合作夥伴, 支持世界羽球運動的發展, 世界羽聯非常歡迎。

 奇瑞汽車與世界羽聯的合作協議為期四年, 將覆蓋湯杯、尤杯、世羽賽、蘇迪曼杯等世界羽聯旗下的主要賽事。

 簽約儀式當天, 奇瑞在世界羽聯大力支持下主辦的“奇瑞車主羽球冠軍挑戰賽”也正式啟動。

 新聞網址: http://sports.sinchew.com.my/node/27194

 編註: 奇瑞汽車跟 BWF 簽署合作協議, 目的主要還是針對中國國內市場, 就像也有不少中國企業在英國足球俱樂部曼聯(ManUtd)比賽時買場邊電子看板的廣告一樣, 主要是針對中國國內的觀眾及消費者。

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