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2013年5月11日 星期六

[新聞]第一屆倫敦羽球黃金大獎賽將由adidas贊助舉辦

 英格蘭羽協在 5 月 8 日與新加入羽球市場的國際運動用品大廠 adidas(愛迪達)達成協議, 今年 10 月初將在倫敦舉行的第一屆倫敦羽球黃金大獎賽將由 adidas 贊助舉行。

 比賽舉辦的場地是2012年倫敦奧運舉辦手球及現代五項運動--擊劍的場館, 它是倫敦奧運新建的伊莉莎白女王奧林匹克公園區內的主場館之一--銅盒子(Copper Box), 在倫敦奧運結束後就封館整理, 直到今年夏天才會重新開放, 成為一座多用途的體育館, 而它鄰近的北方公園(North Partk)也將同步開放。

銅盒子的鳥瞰圖


倫敦奧運準備舉辦手球比賽時的內部照片

 倫敦羽球黃金大獎賽將是 adidas 第一個爭取到贊助的國際比賽, 也是世界羽聯在2013年新增加的黃金大獎賽。

 除了贊助倫敦黃金大獎賽之外, adidas 也將成為英格蘭羽協推動羽球運動新計劃"SmashUp!"的第一個夥伴, 英格蘭羽協執行長表示, 自從2011年世錦賽及2012年倫敦奧運之後, 吸引更多人投入羽球運動, 為了延續羽球運動在首都倫敦的生命力, 他們才努力籌辦這項比賽。

 adidas 自從在 2013 年投入羽球運動事業之後,  第一場展示會也是在英國舉行, 他們將盡全力打造倫敦倫敦羽球黃金大獎賽, 讓它成為 adidas 產品最佳的展示舞台。

 新聞網址: http://www.londongrandprixgold.co.uk/news/2013/05/adidas-back-badmintons-highly-anticipated-london-grand-prix/

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