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2012年8月25日 星期六

[轉載]價格仍是制約央視轉播中國羽超聯賽的關鍵

新賽季羽超今揮拍, 羽超仍然不搶眼球

中國《現代快報》8月25日 記者: 韓飛周遊 實習生: 鄧婷尹

 倫敦奧運會上,中國羽毛球隊包攬五金創造歷史,令羽毛球的關注度急升。今天,2012年中國羽毛球俱樂部超級聯賽將拉開帷幕,由於李宗偉加入浙江銀江俱樂部,陶菲克加盟廣東粵羽俱樂部,加上八一隊的林丹,羽超賽場上將再現惹人眼球的“林李大戰”、“林陶大戰”。不過,今年的羽超,觀眾依然無法通過電視直播看到比賽。昨天,接受現代快報記者採訪時,央視體育頻道總監江和平透露,“沒有人跟我來談過羽超轉播的事情,我們今年也不會在體育頻道轉播,只在 CNTV(網路台)播出。”


有變化: 新規定避免大牌隱形

 為了提高羽超聯賽的精彩程度和觀賞性,新賽季羽超進行了一系列重要改革。“擴軍”是今年羽超的一項重大改變,參加的俱樂部由原來的8家擴為12家, 包括去年羽超聯賽的8家俱樂部和羽甲聯賽前4名的俱樂部。比賽分為常規賽和季後賽,常規賽持續到10月13日,季後賽從11月1日到12月9日,每週四或週六比賽。羽超聯賽採用的是五場制混合團體,即男單、女單、男雙、女雙、混雙的綜合比拼。此外,賽制有很大改變,12支球隊分為南區和北區進行主客場雙迴圈常規賽,兩區最後一名降級、前四名進入季後賽主客場交叉淘汰賽,最終決出冠亞軍。

 最值得一提的是,羽協本賽季規定,A級、准A級以及國家一級運動員的出場率不低於70%,外援出場不得少於四場。這就意味著,“大牌們”必須脫掉“隱形斗篷”,觀眾們有望看到林丹、于洋、蔡贇、傅海峰等國內名將以及李宗偉、陶菲克等外援的巔峰對決。


沒變化: 央視仍舊確定不轉播

 去年的羽超聯賽,廣東衛視對賽事進行轉播,央視體育頻道只是做常規報導。去年,乒羽中心的領導曾表示過,會在新賽季爭取和央視合作,畢竟央視的平臺對於贊助商和球迷都很有吸引力。但是,昨天接受現代快報記者採訪時,央視體育頻道總監江和平卻表示,“沒有人找我談過羽超轉播的事情,體育頻道肯定不會播出。”

 此前一直有消息稱,價格是橫亙在央視與羽超之間的障礙,因為央視開出的轉播價格在2,000萬元以上,一場就要50萬元,這對於乒羽中心而言簡直就是天價。但央視體育頻道總監江和平卻無奈地表示,價格原因不是關鍵,江和平坦言,關鍵還是收視率低。“像奧運會、亞運會這樣的大賽,羽毛球的收視率是不錯,但是在常態情況下,一些比賽的收視率不是很理想。當然,羽毛球比賽的時間段很不固定也是一個重要原因。”

 因為央視不轉播,也讓俱樂部很難滿足贊助商的要求。此外,值得一提的是,贊助國字號條款也讓各俱樂部為拉贊助發愁。因為按照規定,國家隊隊員在聯賽期間仍須使用國家隊贊助商裝備。放眼各家俱樂部,主力球員許多是清一色的國字號。要知道,上賽季 8家俱樂部中有 4家的贊助商是體育器材公司,該規定就讓俱樂部與贊助商的合作變得不再融洽。一邊是俱樂部抱怨贊助商出錢不出力,一邊是贊助商感覺投入不值得。在羽超的起步階段,這一矛盾似乎還要繼續下去。

 新聞網址: http://kb.dsqq.cn/html/2012-08/25/content_204580.htm

 編註: 今年中國羽球俱樂部超級聯賽仍是由廣東衛視體育頻道轉播.

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