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2012年8月8日 星期三

[轉載]出版方“押寶”羽球男單決賽 奪冠數分鐘後, 林丹自傳首發

南京日報 記者 邢虹

 5日晚9點半,林丹衛冕羽毛球男單奧運冠軍數分鐘後,他的自傳《直到世界盡頭》便正式首發。記者從出版方磨鐵圖書獲悉,這本書籌備了一年多時間,原計劃10日出版,後“押寶”在羽毛球男單決賽夜提前推出。

談出書  “不想讓人當範本; 書名文在身上”
  
 搭奧運東風出書,對出版機構而言是絕佳的行銷手段。早在4年前北京奧運會時,就有多家出版社打起了林丹的主意。

 林丹在自序裏寫道:“北京奧運會奪冠後的第二天,曾有出版社委託朋友找到我,問可否願意將那些年的故事結集成書?我沒有多想,就婉拒了。一來, 對25歲的我來說,著書立傳離我太遙遠。再者,我的人生才剛駛上高速公路,怎麼就要開始回憶了呢?”直到一年多以前,他在微博上徵詢大家的意見:如果有一本關於林丹的書籍,該叫什麼名字才好?不少熱情的回覆給了他出書的動力。

 這本《直到世界盡頭》,與其說是自傳,林丹更願意稱之為“紀念冊”。

 “我不想高高在上地說教,也不想讓人把我當作範本,造物主造就不同的你我,就一定預設無數種成功的可能。那個從福建龍岩的小縣城裏走出來的小夥子,他平凡如你,正在書寫未來。”書中寫道。

 至於書名,林丹解釋說:“年齡越大越常思考生命的意義。有一天晚上跟朋友聊起小時候打球的趣事時,我突然發覺那些故事中的主角如今都已散落在各 地,有的甚至已經離開羽毛球。某一刻,我說:‘好吧,我知道了,這本書就叫《直到世界盡頭》。’因為他們實實在在地存在過、燦爛過,我們一起走過的歲 月、那些共同的記憶,還會延續下去,直到世界盡頭。”

 而他身上的文身,也有這句話的英文——“Until the end of world”。

談對手 “我的輝煌要感謝他們的‘成全’”

 林丹把陶菲克稱作“一輩子的對手,一生的朋友”,15年中,他一度是林丹超越的目標。“我每前進一步,過程中都少不了陶菲克的刺激或者說挑釁, 他確實影響著我。”比如,陶菲克會說:“他還沒有拿過單項世界冠軍。”下一次,陶菲克又會說,“他還沒有拿過奧運會冠軍。”再過幾年,陶菲克又說,“他還沒有拿過亞運會冠軍,他只是世界第一。”他的隻言片語讓林丹更加努力,“我只有不斷前進,才能讓我的對手心服口服。”

 林丹與鮑春來則像兩條相交的波譜線,時近時遠,時親時疏。“我們因羽毛球而相識,也一度因羽毛球而疏遠。只有當我們之間不再只有比分、勝負後,才能回到當初最純真的年代。我們一起戰鬥過,拿到了我們的第一個世界冠軍——2004年的湯姆斯杯。我們也曾無數次隔網而立。有人說,鮑春來生在林丹的這個時代是個悲劇。我不喜歡甚至厭惡別人這樣形容我們之間的關係。”在林丹心中,鮑春來是永遠的兄弟。“記得有一年湯杯,有一次我打完球回到房間已經很累 了,連洗澡的力氣都沒有了,但還得去隊醫那裏做治療。等我再回來時,我的衣服竟然已經洗乾淨、晾好了。我睡覺不踏實、容易醒,每次出去比賽我午睡的時候, 鮑春來就去練球。即使在房間裏,他也什麼都不做,不發出一點聲音。”

 至於李宗偉,林丹說:“我的不少輝煌都要感謝李宗偉的‘成全’。”北京奧運會,他擊敗李宗偉,獲得第一個奧運冠軍;廣州亞運會,又是擊敗李宗 偉,成就了他的“全滿貫”;在全英賽上,還是李宗偉,讓他成為該項賽事自1977年後35年來的首個“五冠王”……此次決戰倫敦,林丹說:“對我和他來說,在羽壇拼殺了這麼多年後,結果已經不再那麼重要。”

談愛情 “15年前 第一次知道暗戀滋味”

 林丹和謝杏芳的故事要追溯到15年前,當時他還在打全國青少年錦標賽。“有一天,我跟隊友一起看比賽,他們指著遠處一個女孩說:‘你看,廣東隊那個女隊員,叫謝杏芳。哇,腿好長啊,個子好高啊。’”他遠遠地望過去,留下了驚鴻一瞥。

 那次比賽後沒多久,謝杏芳去八一隊基地備戰亞洲青年錦標賽。教練突然宣佈:“林丹,你今天下午陪謝杏芳打兩點到四點的訓練。”林丹心中竊喜,感覺賺到了,“從我第一次被她‘秒’到,到給她當陪練,我心裏再也忘不了這個眉清目秀、笑起來很溫柔的女孩子。這便是我人生第一次知道暗戀的滋味吧。”

談未來 “創立LD品牌 比拿到冠軍還開心”

 退役後,林丹將全力打造自己3年前創立的時尚品牌 LD。“名字縮寫 LD 配上王冠的 logo 設計,是我與德國設計師 KD Waltner 反覆商討後的作品。中國運動員很難有機會有一個屬於自己的品牌,這比拿到冠軍還要讓我開心。”

 林丹給自己品牌的定位是硬朗、男人。“我希望人們看到的不只是賽場上所向披靡的林丹,而是更能認同‘LD’的精神。它要傳遞一種力量——賽場小人生,人生大賽場,越是在大的困難面前,越是要抬頭迎擊。”
---------------------------------------------------

 菲爾普斯《水面之下》熱銷、李娜《獨自上場》預售不佳、孫楊被出版商爭搶,業內人士認為體壇明星出書,時機很重要

 選在林丹奪冠之際推出其個人自傳,出版社做起宣傳行銷來不費吹灰之力。就連輸給林丹的李宗偉,自傳也開始由冷轉熱。

 李宗偉的自傳叫《敗者為王》,今年1月以中英文兩個版本出版時熱度並不高,如今反而引起了更多關注。驚心動魄的羽毛球大戰加上這一悲情的書名,讓很多人都想看看這本書到底講了些什麼。

 而另一位將推出自傳的體壇明星李娜,運氣可就沒這麼好。她的自傳《獨自上場》正在當當網預售,該書預計在8月中旬左右正式發售。該書全面講述了李娜網球生涯中每一段難忘的經歷,提前一個月便在當當網開始預售,引來不少關注。但可惜的是,今年李娜在奧運會表現不佳,首輪出局讓她的曝光率變低,該書的預售熱度也隨之降低。

 體壇明星出書,時機確實很重要。

 業內人士向記者分析,如果李娜在法網奪冠後就勢出書,關注度一定比現在高得多,“當年劉翔拿下了雅典奧運會的冠軍,成為國人關注焦點的時候,出版社立即推出《我是劉翔》,如果現在再出,一定不被看好啦。現在大家都在爭孫楊了。”

 其他歷屆奧運會明星的自傳書籍也是目前的熱銷圖書之一。美國游泳名將邁克爾•菲爾普斯的自傳《水面之下》,如今也借勢再度熱賣。

 新聞網址: http://njrb.njdaily.cn/njrb/html/2012-08/07/content_25035.htm

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