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2012年3月22日 星期四

[轉載]Axiata計劃擴大規模 打造羽壇新舞台

21/03/2012 中國報

 (吉隆坡21日訊)來臨的週五,世界羽壇最新、獎金最豐富的團體賽事亞通杯(Axiata),將於本坡及耶加達掀開戰幔,Axiata集團已規劃未來擴大規模的可能性。

 Axiata集團首席策略師阿茲萬汗奧斯曼汗(Azwan Khan Osman Khan),接受《中國報》的電子郵件訪問時這麼透露。

 談到創辦這項賽事的動機,阿茲萬汗不違言有在商言商的考量。

 “我們尋找涉足體育的機會及時機已經有一段時間,並認為羽球最適當也是最少方面涉及。

 我們做出這一投資,是因為本區域客戶有廣大羽球運動愛好者,成為這項區域主要賽事的冠名贊助或賽事擁有人,有助於建立Axiata的品牌地位。”

 他說:“和Axiata作為區域品牌相符的是,羽運在東南亞是擁有穩固根基的傳統賽事;況且不少頂尖羽球球星來自Axiata有相當比重業務的東南亞國家;6個參賽國,我們在馬來西亞、印尼及新加坡擁有業務。”

促成常年賽事

 阿茲萬汗說,這項賽事將會1年1度的常年賽會,並深信會成為羽壇的重要比賽。

 “對Axiata而言,這項比賽是重要的市場推廣活動,以擴大集團的商業足跡、強化市場品牌地位及辨識度;

 我們的子公司如馬來西亞的西爾康、印尼的XL可透過這項比賽拓展市場,再說羽球在我們的重要市場、特別是馬來西亞及印尼這兩個最大市場的熱門運動。”

 “一如Axiata涉及的商業活動,我們有長期目標。我們深信這項常年比賽,會成為羽球比賽的重要賽事。”

確保符合準繩 奧運前熱身良機

 對於賽事“突如其來”,對球員的奧運及其他賽事備戰形成干擾,阿茲萬汗認為當中有些誤解。

 “籌備過程我們和各造緊密協調,確保賽事符和一切準繩。大馬羽總給我們很多支持如時間、賽制等;

 比賽也吸引區域最頂尖球員參與,我們認為這對運動員備戰奧運是利好,也提供賽前的訓練和熱身機會。”

羽總全力支持 外援具號召力

 針對此前國家隊教練表示,李宗偉、古健傑與陳文宏等將不參加客場比賽,將奧運備戰影響減至最低的說法,阿茲萬汗予以否定。

 “大馬羽總非常支持,非但派出最強陣容,也確認頂尖球員會參與外地的比賽,至於在全英賽受傷的李宗偉,就我們所知仍然會參與,除非大馬羽總另行通知。”

 他補充:“無可否認,李宗偉是這項區域錦標賽最有號召力的一員;但其他參戰球員如印尼的道菲、泰國的文薩,甚至是波伊與基伯勒(菲律賓隊外援),也有不少追隨者。

 亞通杯總獎金高達100萬美元,首屆賽會由6個東南亞國家角逐,當中本區域兩大羽運主流國印尼及馬來西亞各派兩隊參與。

 小組賽將於本月23日至25在吉隆坡蕉賴羽球館,以及印尼士納央體育館上演;兩個賽段前2名在3月30日及4月1日的兩回合主客報聘半決賽交鋒,爭奪亮相4月13及15日兩回合決賽,以及40萬美元冠軍及20萬美元亞軍獎金的資格。

擴大區域邀印度參賽?

 阿茲萬汗:有可能。談及擴大比賽區域,像南亞國家如印度加入的可能性,阿茲萬汗並不排除。

 “我們的業務也遍及亞洲次大陸,因此往後其他南亞國家,如重要的策略性市場印度加入的可能性存在,不過現在首先讓Axiata紮好根基,成為世界羽球壇的重要賽事。

 新聞網址: http://www.chinapress.com.my/node/303582

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