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2012年2月29日 星期三

[雜記]寶僑(P&G)與國際奧委會簽訂5屆奧運會合作夥伴關係

擁有22個年銷售額超過10億美元的 P&G (台灣:寶僑, 中國:寶潔)在2010年7月28日與際奧林匹克委員會宣佈, 從2012到2020年奧運會的未來五屆奧運會期間, 建立全球合作夥伴關係.

 寶僑的品牌將贊助運動員及國家隊,寶僑將引用在2010年溫哥華冬奧期間的推廣做法,繼續支援奧運會運動員的家庭成員,並且在全球範圍內擴大“關愛母親”行動。

  寶僑公司將繼續幫助運動員、母親及其家人。作為其“關愛母親”行動的一部分,公司將配合國際奧委會於2010年8月14日至26日在新加坡舉行的青年奧運會,繼續推廣其“感謝母親”的活動。寶僑公司將贊助全球25名青年奧運會運動員的母親的旅行和住宿費用,讓她們來到新加坡,與孩子們一起親身經歷奧運的精彩。


2010年新加坡第一屆青年奧運會廣告.

 為了感謝母親、家人和奧運健兒的無私奉獻,寶僑公司將製作一部專題紀錄片-《培養奧運健兒,寶僑的宏偉計畫》,講述母親眼中的奧運希望之星。該片將緊扣“如何能培養一名奧運健兒”這一主題,將於2012年倫敦夏季奧運會之前及期間播放。



 寶僑公司目前已與六位著名的奧運會運動員及一名美國殘奧會運動員的母親開始合作。透過合作,我們可以瞭解只有奧運會運動員的母親才有的獨特見解和體會,以幫助我們更加有效地透過“關愛母親”活動來親近和美化全球運動員、母親及其家人的生活。這些母親包括:珍妮佛·博爾特(牙買加短跑運動員烏塞恩·博爾特的母親)、羅絲瑪麗·鐘斯(澳大利亞游泳運動員萊瑟爾·鐘斯的母親)、曹麗華(中國沙灘排球運動員薛晨的母親)、愛思塔·麥那吉莎(埃塞俄比亞長跑運動員麥薩雷特·德法爾的母親)、戴比·菲爾普斯(美國游泳運動員麥克爾·菲爾普斯的母親)、派特·拉德克利夫(英國長跑運動員寶拉·拉德克利夫的母親)以及瑪琳·謝利(美國殘奧會短跑運動員馬龍·謝利的母親)。

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