以麥經理的運動趣味為主, 讀書心得及嗜好收藏為輔.... 建議瀏覽視窗寬度 1024 pixel

2011年7月27日 星期三

[世錦賽]倫敦世錦賽將不會透過Badmintonworld.tv網路直播

 剛才特別仔細看了一下世界羽聯(BWF), TotalSports TV, IMGYouTube 合作成立的Badmintonworld.tv 的介紹.

The site features live, catch-up, delayed and highlights of all of the top tournaments from the OSIM BWF World Superseries, the World Championships, Sudirman Cup as well as the prestigious Thomas and & Uber Cups. Also included is the monthly Badminton World magazine shows that gets behind the scenes of the sport and profiles the game's top stars.

Badminton World is a consolidated effort between BWF, Total Sports Asia, IMG and Google (Youtube) to showcase the sport across the world.

Catch the next live event on the 16th-18th September 2011 - Super Series Li Ning China Masters
 雖然說他們承諾將透過網站提供BWF超級系列世界巡迴賽, 世界錦標賽, 蘇迪曼盃及湯尤盃的直播, 錄播, 或這些賽事的精華, 但是下一個直播的賽事是 9月的中國常州大師賽, 而8月的世界錦標賽的轉播權則已經被 IMG (International Management Group) 賣給全球各國的電視台了!!

 今年的八大電視台的娛樂K台應該不會再提供像去年那樣完整的轉播, 因為他們去年還多在播日本職棒, 今年則因為韓流再度熱門, 使得他們的節目及廣告滿檔, 所以去年的情況應該只是絕響.



 目前已經確定會播出倫敦世界冠軍錦標賽的頻道有博斯運動台(MOD), 而且這個頻道從7月31日起開始播青島蘇迪盃賽事菁華(每天早上6點起).

 另外歡迎各位網友提供各種收視倫敦世錦賽的管道!!

 消息來源: http://mod.cht.com.tw/channel/channelinfo.php?chid=175
      http://www.titv.com.tw/Dot_Program/week_single.aspx?str_sel_id=11#

5 則留言:

  1. IMG是那家全球最大的運動經紀公司嗎?

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  2. IMG 的官網在此 http://www.imgworld.com, 它們宣稱自己是 Global Leader in sports, fashion and media.

    回覆刪除
  3. 如果麥經理您有興趣的話
    我提一個寫作的切入點供參考

    就是羽球運動與品牌行銷的關係

    比如說介紹勝利 yy 李寧...這些大公司的
    經營戰略 如何與BWF何作 如何推廣全民羽球(我一直很好奇李寧會不會買下全英的冠名權)
    或是BWF與IMG YOUTUBE...的合作(我對派山蠻欣賞的 他推的方案都很有建設性)
    還有個別動員與廠商簽的合約分析

    這些東西關係到羽球這項運動在全世界的發展
    跟財經 商業比較有關係 剛好也是麥經理您的專業

    一點小意見 感謝

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  4. 謝謝sigit的建議, 至於各個公司的經營戰略實在是難以觸及, 因為羽球運動器材的消費人口及金額跟網球比實在差太多, 就算是全球運動人口及觀賞人數最多的足球, 生產這些運動器材的廠商都鮮少在媒體上曝光, 就以英格蘭最著名的Umbro品牌, 他們一直是英格蘭國家隊的贊助商, 不過幾年前已被Nike購併. 我還有一件當年Umbro的英格蘭足球隊的客場球衣, 正反兩面都可以穿, 材質也相當好, 但是被併購後就...

    李寧要買下全英公開賽的冠名權也不是不可能, 只是時間的問題, 甚至可能只是意願的問題, 李寧的羽球器材只在亞洲發展, 贊助新加坡國家隊, 只是看李寧公司對國外市場到底有多大興趣, 它現在已經有中國兩大運動人口最多的項目--桌球及羽球, 雙紅喜,凱勝...除非能夠親身接觸到這些企業高層,否則只是瞎子摸象.

    若你有機會接觸這些人士的話, 你也可以自己寫寫看!!

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  5. 謝謝麥經理的回應

    這部份的確比較難蒐集資料 不過像之前您介紹姜榮中還有OSIM這家公司 我覺得就讓我
    長知識了

    我的身份沒辦法跟這些大老闆碰面啦XD
    會跟選手教練聊 是因為打球的關係
    期待未來有這個機會

    有時候球賽看多了 會想從不同角度來看球
    制度面的東西我會比較有興趣
    像NBA以前看MJ 但後來我喜歡了解Stern的經營策略和勞資關係
    足球比賽我不太了解 但我會去看球隊管理 薪資 行銷這方面的東西 還有Blatter如何推展足球 因此 我才會提出這樣一個建議 從另一種觀點去了解羽球比賽

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家徒四壁, 唯好讀書!

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