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2010年5月5日 星期三

[漁樵閒譚]要多少錢才能辦羽球比賽?! 比賽冠名權值多少?

 前一陣子Victor第39屆清晨盃羽球賽落幕, 而且還送出一部 Mercedes BENZ 轎車, 由九人共同獲得. 這是10年前由羽球界名人吳文達與中華賓士公司董事劉楚河所共同承諾的:"只要連續參賽10年,屆屆都有冠軍入帳,即可獲得賓士一台." 當時是在2000年清晨盃比賽結束後, 於是吳文達與吳俊彥(去年獲選BWF理事)父子與劉楚河討論, 要如何計算這10年, 於是劉楚河快人快語, 再追加贈送一輛, 於是在2009年及2010年連續10年獲得分組冠軍的選手都有資格.

 去年送出第一台B170, 由13人共同獲得, 最後由9人均分車輛拍賣所得, 今年這一台也還是由9人均分.

 經過BWF官網的介紹, 我才知道有12個國家及地區的選手來參加今年的清晨盃, 不過海外選手的住宿及交通費用並不是由主辦單位勝利公司負責.... 即使是Super Series等BWF的國際比賽, 主辦單位也不會負責這些費用, 只會協助訂房而已.

 而去年中華羽協標售未來三年中華台北公開賽的冠名及廣告行銷售權, 內容包括總獎金及需上繳給BWF的規費--總獎金的十分之一, 以及比賽所需的球具設備等. 當時的總獎金是17萬美元, 如果不計球場鋪設、羽球消耗、穿線人工及廣告行銷等其他費用, 就至少要600萬台幣.

 但不是每項比賽的獎金都這麼高, 以BWF規範的國際挑戰賽(international challenge), 總獎金只有五千美元, 要獲得冠名權最少只要173,310台幣就可以. 當然啊! 比賽還需要場地, 裁判, 線審等種種工作人員其他支出, 這也是一筆不少的錢.

 但是這至少可以讓我們瞭解今年高雄羽球國際挑戰賽大概要花多少錢, 以及它與將把總獎金提高到20萬美元(至少需花費693,220台幣)的中華台北公開賽有多少的差距.

 至於引起我寫這篇的理由是我看到泰國一家魚罐頭公司Kuang Pei San Food Products以他們的註冊商標"Smiling Fish(微笑魚)"來為目前在泰國南部的Trang舉行的國際系列賽冠名.
 如果是這樣的話, 台灣著名的同榮實業也應該可以他們著名的商標--老漁翁來贊助一下高雄國際挑戰賽吧! 或者遠雄企業集團老闆趙藤雄也可以學學創辦Ciputra地產開發公司的印尼華僑徐清華, 他甚至贊助越南河內的國際挑戰賽耶!!

*更正: 吳文達及吳俊彥並非Victor(勝利, 威克多)老闆, 而是熱心推動羽球運動的名人家族, 是我孤陋寡聞, 若有引起各種誤會, 還請見諒. 勝利是由陳登立先生在1968年創立至今.

有關吳文達先生的資歷及簡介, 大家可以參考以下文章: 羽球教父吳文達 三喜臨門開60桌(2008.06.22)
http://n.yam.com/msnews/mkarticle.php?article=20080622003344

勝利公司是陳登立董事長在1968年創立,

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